As humans, we have acute senses. Understanding how to naturally tap into your customers’ natural sensory, while paring them with your wines, can increase your profits exponentially.
Environmental sensory system is how nature communicates to all life. Nature uses colors, textures, taste, sounds, and smells to attract us. Take for example a butterfly bush. Butterfly bushes attracts butterflies of course, but they also attract bees, and hummingbirds.
How does nature do that?
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In the case of the butterfly bush, nature uses the sense of sight through the colors, smell from the blossoms and the sound of its’ leaves blowing in the wind to attract its’ pollinators.
Envision using natures power of attraction to allure more customers and market more wines.
Here are natural sensory techniques for vineyards to increase your profitability and auxiliary revenue streams, while appealing to your customers’ sensory experiences.
When choosing a wine, some people including me are attracted to the color of the wine. That’s because 87 percent of our sensory is in sight. Chose colors, composition, textures, height, and width in a landscape/interior-scape that complement the color pallets of the wines, such as: cornflowers and lavender. This creates a harmonious balance between sight and taste for the wines.
Smell comes immediately after sight and in most cases influences our sensory respecters. Choose fragrant blooms and blossoms of flowers and plants within your landscape/interior-scape that accents the tones of the wines. Oncidium Orchids with the hints of chocolate and vanilla scents creates an attractive pairing experience by surrounding the customers’ sense of smell with the tones of the wines.
While I am not a sommelier, I do know is that the taste of wines is at the top. Adding brilliant, beautiful edible flowers and plants helps to open the pallet and enhance the tones of the wines. Hibiscus petals are perfect because of their cranberry-like flavor and Nasturtiums slightly peppery taste to compliment smokey tones. These marriages guarantee a natural delicious sensory experience for the customer that keeps them coming back for more.
Vineyards have unique opportunities because of its acreage for its guest to explore natural textures that encourage and unlock exploration. Select fun loving, cheerful plants and flowers for the landscape/interior-scape that are designed naturally for touch, such as: chenille, sunflowers, and lotus flower. After all, the longer your guest stay and explore, the more wine they will purchase.
Typically, vineyards host a variety of music events and highlights to attract customers. As you know, the sensory of taste coupled with sound goes perfectly together. Imagine pink pampas grass in the same color pallet as a rose’, blowing in the breeze as the sound of its tall, flowing leaves whispers in your ear. Nature’s sounds are designed to invite us in and relax our minds and bodies. Selecting tall grasses, shrubs and flowering trees provides the sound track to entice your customers to be in the moment, while enjoying a sip of your wines.
As you can see, nature speaks to all of us through our senses. Intentionally tapping into her power of attraction to promote, entice, and tantalize your customers experiences leads to natural profitability, just like the butterfly bush.
I would like you to learn more about sensory systems practices for your company or clients, with a quick 10-minute chat with me.
The City of Baltimore is Cathy’s largest sensory environmental system to date. Over a million plus sensory trees have been planted on the lawns of Baltimore City Public Schools and still growing today. Currently, Cathy’s sensory system has opened the doors to many sensory environmental and green initiatives for Baltimore City school system, its students, and surrounding communities, while providing continued beautification and ecological balance for the Charm City. Plan your sensory experience contact Cathy: firstname.lastname@example.org or 410.916.7043 for an appointment.
Cathy Allen, The Green Ambassador